Why iGNITE?

How Merchants Can Benefit from the iGNITE Coalition Loyalty Program?

Lowering Costs and Risks
The costs for joining iGNITE Coalition Loyalty Program is small and any risks that arise will not fall solely on one company. Furthermore, because the costs are lower than with individual loyalty plans, businesses may be able to pass those savings on to the customer as more attractive incentives.

Expanding Networks with Cross-Promotions
By their very nature, consumers always want to maximize their own benefits, accumulate as many reward points as they can, as fast as they can. For this reason, they are more likely to alter previous shopping habits to make purchases with other retailers in the iGNITE Merchant Network. When retailer within iGNITE sell bundled products or promote other participating retailers for complimentary services, it strengthens customer loyalty towards the coalition and encourages more frequent shopping across the program.

Ability to Maximize the Market Potential
Attaining such levels of information about potential and existing customers from such a diverse collection of industries provided by other partners of iGNITE opens up a world of marketing tactics to maximize the spending behavior of each member and create features, ads, shopping layouts and more, to entice potential customers and retain existing ones as well.

Building Up Smaller Businesses
Small and Medium-sized enterprises may not yet have established enough trust or the network reach to successfully execute their own individual loyalty programs. iGNITE Coalition Loyalty Program can provide a huge boost to small niche businesses because they can benefit from the network reach of the coalition. It can be a cost-effective way to offer their customers a variety of attractive benefits that they would not be able to provide without the support of other businesses.

Unreplaceable Program and Benefits

iGNITE Coalition Loyalty Program has the added benefit of easier point accumulation, with this members will have a much higher value invested in iGNITE allowing for large rewards to act as motivational trophies. This coupled with non-monetary rewards, such as private seasonal greetings or customer specific rewards, creates an everlasting emotional relationship with the members which can’t be replicated by other Standalone Programs. Standalone Programs tend to rely on costly, monetary rewards with low values such as discounts and cashbacks, which create a temporary member base who’s in it only for the discount. A member base who’d leap to the next brand that offers a better deal to them.

Increased Merchant Exposure

Through iGNITE, Merchants will get free publicity and branding received from partnering with quality retailers amongst different industries, the accredited marketing tactics formed by in-depth data for both potential and existing members, the creation of attractive cross reward and redemption events.