Why Customer Relationship Management (CRM) Matters?

In the present business ecosystem, the battle to win customers is growing stronger, due to an increasingly aggressive competition.

Companies today enter to compete in the new market must evaluate that market because the business has to adapt to constant change and technological evolution.

Hence the CRM concept has evolved in such a way as to become extremely important to improve the customer lifetime value and drive sales.

But...CRM is just a game for big companies?

Today, both large corporations and SMEs are interested in customer relationship management because it can improve marketing efficiency and maximize business profitability.

However, many small and medium-sized enterprises (SMEs) lack of sufficient resources, technical knowledge, loyal customers and project scale to establish and manage an effective customer relationship management system.

Most importantly, lack of business and customer Insights. Since SMEs just handle only a small slice of each of their customer’s purchases and data, in the absence of sufficient data analysis, hardly enough to make the Customer Loyalty program works well.

Here comes the solution:

Introducing iGNITE

iGNITE is a Coalition Loyalty Program that unites SMEs to increase their marketing power and competitiveness.